Los Angeles, 14 January 2015
Tyler Massey, President of MassMedia International,announced today that MMI has reached a deal to represent the format and finished episodes of Little Big Cook Off, produced by Quizzical Pictures with the agency 7 Different Kinds of Smoke for SABC3 in South Africa.
The original series, sponsored by food and beverage company Clover, finished its first season run in late 2014 with viewershipgrowing by over 40% from premiere to end of its thirteen episode run in its Saturday evening slot, to take the title as most-watched cooking reality series in the country.
The Little Big Cook Off is a brand new format that is a fresh and fun take on the competitive cooking show. Pairs of cooks compete against each other in making the best home recipes, but there’s a twist! One cook is Big (an adult) and another is Little (a child). A warm, uplifting show which raises the temperature when family pairs to work together, and highlights the bonds that form when they cook together.
Tyler Massey, President of MassMedia International: “The Little Big Cook Off is a heart-warming, family-friendly take on the cooking competition format genre. MMI is honored to launch this new hit show internationally, and expects that the universal theme will appeal to audiences across the globe and make it a success in many countries. This once again highlights that hit television and original, unique ideas comes from all parts of the world. ”
Harriet Gavshon, Managing Director of Quizzical Pictures: “South Africa has produced some great media and many great formats and we know that Little Big CookOff is a show which could travel anywhere. We are so delighted to be working with Massmedia International to bring it to an international audience.”
About MassMedia International
MassMedia International delivers exciting, thought-provoking, and original entertainment to all corners of the globe. The fast-growing media company represents, distributes and creates scripted and non-scripted television formats and finished programs that will entertain audiences across borders and cultures.
Based in Los Angeles, and launched in 2014, MMI believes that great stories are told in every part of the world, and in every medium imaginable. By connecting with producers, channels, platforms, and technology leaders all over the world, including leading television and media markets as well as those developing, MMI impacts the ever-changing entertainment landscape as it brings these stories to life and helps share them with the world.
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